With the new age of social media there have been a great amount of impact on paid, owned and earned media in the digital age. The article found on Mashable describes how people play a major role with who is paid, what owns and who earns the income. This is quite interesting to me because we as a consumers  are not affected by the results of using this media. Most users have no idea about a lot behind social media. This relates to my IMS course because the internet has brought up a whole new generation of social media which has had one of the greatest impacts on the world.