While surfing through Yahoo news I discovered an article talking about Twitter and their formatting with links. When I was new to Twitter and how it worked I thought the only way to shorten you links was to use bitly.com. Twitter actually incorporates its own URL re-format which can be used for any links if the post is not passed the certain amount of characters required. The reason why this new Twitter URL re-format is different then a websitelike bitly is because it prevents a lot of spamming websites behind and unknown link and users will actually know what they are clicking on. Twitter will reformat the link with a sub category of information that link sends you to. IMS relates a lot about social media, and in this case, it is continually to improve over the years. This is a great example of an simple and easy improvement used for social media which will continue to increase social media usage and versatility.